As soon as Chanel started to run ads for FACTORY 5 I was curious about what was going on.
No 5 L’Eau
I’ve been really excited about the ‘100’th birthday of Chanel No 5 on the 5th May (I put it in quotes as No 5 was not really launched on 5th of May but that’s another video). I even went to Chanel on Bond Street to see what they were doing for the anniversary – turned out they were doing nothing.
So I started to search for FACTORY 5 but could find nothing – things just linked back to the Chanel.com No 5 page.
Then I noticed two three things:
- there’s an actual link to FACTORY 5
- the link has got some broken HTML in it
- when you click the link it goes to the regular Channel page
This is what the google search looked like:
This is where the link went
Taking a closer look at that link:
But then i also noticed that google showed ‘Traduire cette page’ which is basically cache (my browser is in French – don’t ask).
I clicked on that and …..
This is what I assumed happened – the FACTORY 5 pages have been created on the Chanel Web site (I think they are using Gatsby on the SAP Cloud to be technical). The <br> is HTLM for a line break but it’s in the title – so it may be that this meant that the page was not filed properly on the web site – again to be technical it’s a field value in the CMS, which in turn meant that it did not fall under the correct security settings so was not private but public. Also, there’s a setting to stop google from putting a page in search ‘no robots’, this may have been missed too.